Putting sustainability principles into practice as a source of innovation and economic success requires a willingness to rethink every stage of operation, decision-making processes, and internal and external impacts.
By Robin Byrd

Innovation is a driver of business success and the ability of companies to maintain a competitive advantage. Though all innovation is valued, businesses can leverage a specific type of innovation for an even greater value proposition – sustainability.

Sustainability and innovation, or eco-innovation, crosses organizational functions in that it can deliver customer solutions, improve the bottom line, improve the economic success of communities, and lead to environmental improvements while reducing the environmental footprint. Eco-innovation is a term reflecting a higher level of corporate social responsibility (CSR) because it blends economic growth with environmental needs, so that both benefit by finding new pathways...

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